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glossary of terms




Blessing: (from to bless, Old English bleodsian or bletsian) Originally meant "sprinkling with blood" during the pagan sacrifices, the Blóts (reference: AHD). A blessing, (also used to refer to bestowing of such) is the infusion of something with holiness, divine will, or one's hopes. Within Roman Catholicism, Eastern Orthodoxy, and similar traditions, formal blessings of the church are performed by bishops, priests, and sometimes deacons, but as in many other religions, anyone may formally bless another. *

Brand, a name, logo, slogan, and/or design scheme associated with a product or service, 

Branding (Promotional), the act of imprinting or engraving a brand name or symbol onto a product

Brand management, the application of marketing techniques to a specific product, product line, or brand

Employer branding, the application of brand management to recruitment marketing and internal brand engagement

Internet branding, brand management on the Internet. (Wikipedia)









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